Reactivation for indie SaaS & small teams

Stop losing quiet subscribers before they ever cancel.

Doppler watches your product usage, flags accounts that are slipping away, and sends simple, personal follow‑ups that bring them back. No marketing ops, no enterprise playbooks.

Designed for founders
Set up in an afternoon, not a quarter.
Works with your stack
Drop-in API and webhooks, no heavy SDKs.
Sample churn radarLast 30 days
At-risk users128
Recovered this month37
Projected saved MRR$4,800

Doppler doesn’t try to replace your CRM or ESP. It plugs into them and gives you the one thing they don’t: a clear, opinionated signal on who’s about to leave.

Used by small product teams, indie founders & early-stage SaaS

arintenTraceback.runalphastudiocohortgravity

Every month, 5–20% of your users quietly stop showing up.

If you run an indie SaaS or a small product team, those silent accounts are future churn and lost MRR. Most founders only notice when Stripe emails about a cancellation.

15%
Avg. Monthly Go-Quiet Rate
$45k
At-Risk ARR Across Accounts
Built for indie SaaS, small teams & SMBs

Catch quiet churn before it hits your Stripe dashboard.

Doppler watches for behavior decay, flags accounts that are drifting away, and sends simple, personal follow-ups that bring them back—without you wiring up a marketing automation team.

  • Score inactivity using your product events, not vanity metrics
  • Simple segments any founder can understand and tweak
  • Opinionated playbooks that feel handwritten, not enterprise-y
  • Hooks into the tools you already use (email, product, CRM)
What Doppler handles for you

Built for small teams that can’t hire a retention squad.

Instead of wiring together five tools, Doppler gives you one focused surface: a clear list of at‑risk users and a simple way to win them back.

Inactivity scoring that makes sense

Define what "active" means for your product and let Doppler track drift from that baseline for every account.

Segments for real decisions

See which users are slipping, gone, or newly engaged without learning a complex analytics product.

Opinionated recovery playbooks

Start from proven sequences for indie SaaS and SMBs, then tweak copy—not JSON configs.

Fits into a lean stack

Connect your auth, billing, and email in a few API calls. No data warehouse or CDP required.

How Doppler decides who’s at risk

Simple signals, not a PhD in data science.

Under the hood, Doppler tracks a few key patterns that every SaaS team cares about—then exposes them in plain language so you can act quickly.

Engagement Velocity

The 48h Warning

Detects a 'Cold Stop' in behavior within 48 hours. If a power user goes silent, we flag them immediately—long before they hit standard inactivity windows.

Behavioral Momentum

Slope Detection

We don't just look at total usage; we measure the slope of decay. Doppler spots the slow fade-out by comparing this week's momentum against their personal average.

Anchor Baseline

Personal Identity

Doppler creates a unique usage 'Anchor' for every user. We remember their high-water mark, ensuring that even if they vanish for 20 days, we never forget what 'active' looked like for them.

From “we should do something” to live in an afternoon.

Doppler is intentionally lightweight so small teams can ship it without a project plan. Most setups are a single engineer and a founder pairing for a few hours.

01

Connect your SaaS

Integrate with our simple API or no-code connectors. Takes less than 5 minutes.

02

Set your rules

Define inactivity thresholds, sequence content, and delivery timing.

03

Watch revenue recover

Doppler handles sequences; you see recovered MRR in real-time.

A few hours of setup → months of saved revenue.

Teams typically see their first recovered accounts within the first 2–3 weeks, without changing pricing or adding new features—just by catching drift early.

Works whether you have 50 or 50,000 users.

Self-serve & PLG

Nudge trial users and new signups back to their first "aha" moment before they forget you exist.

Subscription SaaS

Protect your recurring revenue by catching usage drops long before renewal time.

SMBs & agencies

Keep busy customers engaged without hiring a lifecycle marketer or building flows from scratch.

Pricing that makes sense for small teams.

Start free, upgrade when you see recovered revenue. No sales calls or annual contracts required.

Free

$0/mo

Perfect for exploring Doppler's core features.

  • Up to 500 active users
  • 1 Reactivation sequence
  • Standard email delivery
  • Basic analytics dashboard
  • Community support
Get Started
14-Day Free Trial

Pro

$19/mo

Complete revenue recovery for growing SaaS.

  • Unlimited active users
  • Unlimited sequences
  • Multi-channel (Slack/In-app)
  • Advanced CRM integration
  • Custom event triggers
  • 24/7 Priority support
Start Free Trial

All plans include the same core detection engine and privacy controls. You only pay more as your user base and recovered revenue grow.

Start saving accounts this week.

No sales calls, no enterprise contract. Just plug it into your stack and watch dormant users come back.